Editorial Policy

Last updated: 18 September 2026

GambleBallers publishes casino research and reviews built around information that can be checked. We distinguish verified information from editorial judgement, user feedback and disputed claims.

1. What we verify

For a casino brand published on GambleBallers, we check the core factual information used in the review. Depending on the page, this can include licensing status, licence holder, operator, trading name, domain relationship, ownership, sister-site relationships, payments, withdrawals, bonus terms and other material product details.

For UK-facing coverage, we do not describe a casino as UK licensed unless the relevant licensing and domain/operator relationship has been confirmed from appropriate evidence.

2. Source hierarchy

We prefer primary sources such as regulator registers, operator terms, corporate records and official product information. Secondary sources may be used for context, discovery or comparison, but they should not override stronger primary evidence.

3. Editorial ratings and user feedback

GambleBallers may publish editorial ratings reflecting our own assessment, informed by researched information and relevant player feedback. Our user-rating aggregate is a separate measure based on published GambleBallers user reviews. Brand reviews may also refer to clearly attributed third-party ratings and review sentiment. How We Rate Casinos provides an overview.

Third-party ratings remain attributed to their sources and distinct from editorial and GambleBallers user ratings.

4. Unknown and disputed information

Unknown is not the same as no. If ownership, a relationship or another fact cannot be confirmed, it should remain unverified rather than being converted into a confident positive or negative statement. We distinguish factual records, user allegations, operator statements and editorial explanation.

5. Sponsored and affiliate relationships

A commercial relationship may affect where a clearly labelled sponsored card or link appears. It does not change the factual verification standard, user ratings, review moderation or complaint handling. Sponsored ordering is identified promotional visibility; payment does not automatically increase an editorial rating.

6. Updates and corrections

Licences, ownership, domains, promotions, payment methods and terms can change. Material facts should be rechecked when new evidence appears or when a page is refreshed. If we identify a material error, we update the relevant page rather than preserving an outdated statement for consistency with an older version.

7. Responsible presentation

We do not present gambling as a reliable way to make money and we do not treat publication as a guarantee of a player's outcome. Relevant restrictions, risks and responsible-gambling information should be presented where they materially affect the reader's understanding.