888casino · UK Guide
888 Casino Sister Sites And Ownership
- Official website
- 888casino ↗
- UK operator
- 888 UK Limited
- UKGC account
- 39028 ↗
Fact-checked 4 October 2026
By Lucky BetMastermind, with drafting and editorial assistance from ChatGPT by OpenAI.
- Corporate group: evoke plc
- Great Britain operator: 888 UK Limited
- UKGC account: 39028
- Direct same-operator/domain relationships: 777.com, 888poker.com and 888sport.com are listed alongside 888casino.com under UKGC account 39028
- Wider group example: William Hill sits in the Evoke portfolio but uses a separate Great Britain operator/account
- Former 888 bingo brands: 888bingo and 888ladies were sold in 2022 and are now operated by Broadway Gaming Ireland DF Limited
- Evidence checked: 4 October 2026
The verified 888 Casino sister sites picture is smaller and more precise than many old brand lists suggest. At corporate level, 888casino is part of evoke plc, the group formerly called 888 Holdings plc. In Great Britain, however, the gambling product is operated by 888 UK Limited under UK Gambling Commission account 39028. The same UKGC domain record also includes 777.com, 888poker.com and 888sport.com, giving those products the clearest direct same-operator relationship to 888 Casino. Other Evoke brands, including William Hill, can sit in the same corporate group while using a different operator and licence trail.

888 Casino Sister Sites
The useful way to read a sister-site list is by relationship, not by logo. A shared corporate parent is one connection; a shared Great Britain operator and UKGC account is a stronger operational connection. Neither one automatically proves a shared login, wallet, balance, bonus or payment setup.
| Brand Or Product | Great Britain Operator / Account | Relationship To 888 Casino | Current Position |
|---|---|---|---|
| 777.com | 888 UK Limited / UKGC 39028 | Same operator and UKGC account trail | Listed with 888casino.com in the current UKGC domain record |
| 888 Poker | 888 UK Limited / UKGC 39028 | Same operator and UKGC account trail | 888poker.com is active in the UKGC record |
| 888 Sport | 888 UK Limited / UKGC 39028 | Same operator and UKGC account trail | 888sport.com is active in the UKGC record |
| William Hill | WHG (International) Limited / UKGC 39225 | Same corporate group, separate operator/account | Wider Evoke group relative, not a same-operator sister |
| 888 Bingo | Broadway Gaming Ireland DF Limited / UKGC 58267 | Historical 888 relationship; business sold | Active product under a different owner/operator structure |
| 888 Ladies | Broadway Gaming Ireland DF Limited / UKGC 58267 | Historical 888 relationship; business sold | Active product under a different owner/operator structure |
777 Casino
The clearest verified connection for 777.com is regulatory: the domain appears in the same UKGC account record as 888casino.com, under 888 UK Limited, account 39028. That makes it reasonable to class 777.com as a direct same-operator sister in this Great Britain relationship map.
That label should not be stretched further. The shared operator/account record does not by itself establish a common wallet, identical bonuses, the same payment options or a shared login between 777 and 888 Casino.
888 Poker
888 Poker is a poker-first product launched in 2002. For Great Britain, 888poker.com is an active domain under 888 UK Limited / UKGC account 39028, the same operator/account trail used by 888casino.com.
That is the relationship that matters here. Poker formats, software, tournaments and promotions belong on the dedicated 888 Poker guide, rather than being folded into a sister-sites page.
888 Sport
888 Sport was launched in 2008 and 888sport.com is an active domain under 888 UK Limited / UKGC account 39028. It therefore has the same direct operator/account relationship to 888 Casino as 888 Poker.
Its betting markets, app features, promotions and cashier rules remain product-specific. For those details, use the dedicated 888 Sport guide.
Who Owns 888 Casino
For anyone asking who owns 888 Casino, there are three levels to separate.
At group level, 888casino is part of evoke plc. The company completed its rebrand from 888 Holdings plc to evoke plc in May 2024, while retaining 888casino as a consumer brand.
For the Great Britain gambling product, the operating company is 888 UK Limited. The UK Gambling Commission records that company under account 39028, with 888casino.com among its registered domains.
Those two statements are related but not interchangeable. Evoke is the corporate group; 888 UK Limited is the regulated operating company used for the Great Britain product. The 888 Casino licence and legal status guide covers the licence itself in more depth.
This distinction also prevents a common error: two brands can share the same parent group without sharing the same regulated operator in Great Britain.
How The 888 Casino Ownership Structure Works
A practical ownership check follows this chain:
Corporate Group → Operating Company → Licence / Regulatory Account → Brand Or Product → Domain
For 888 Casino, that means evoke plc → 888 UK Limited → UKGC account 39028 → 888casino → 888casino.com.
The same UKGC account also gives 777.com, 888poker.com and 888sport.com a direct regulatory relationship to the 888 Casino operator. William Hill shows why the corporate layer must be checked separately: it belongs to the wider Evoke portfolio, but its Great Britain terms identify WHG (International) Limited, with UKGC account 39225.
Shared ownership still does not automatically mean a shared account, wallet, bonus, KYC route, payment system or support route. There is one specifically documented safer-gambling link worth separating from those assumptions: 888's help material says certain self-exclusions applied after 20 April 2023 can extend to identified related 888 and William Hill accounts. The same guidance says deposit limits, individual account blocks and Take a Break settings do not automatically extend across the whole group.
888 Casino And The Wider Evoke Group
Evoke's current brand portfolio includes 888casino, 888sport, 888poker, William Hill and Mr Green. That is a corporate portfolio, not a ready-made list of 888 Casino sister sites for Great Britain.
William Hill is the clearest example of a wider group relative. The brand sits in the same corporate group after the acquisition of William Hill International, completed on 1 July 2022, but the Great Britain William Hill operation uses WHG (International) Limited / UKGC account 39225. It should therefore be labelled as a same-group, separate-operator relationship.
Mr Green is also part of the Evoke portfolio. The historical UKGC record for Mr Green Limited, account 39264, shows its casino and bingo licences as surrendered from 28 October 2024. A current replacement Great Britain operator trail is not established here, so Mr Green should be treated as a wider Evoke portfolio brand rather than a verified direct 888 Casino sister site.
888 Casino Ownership History
Only a few events are needed to explain the current structure.
| Date | Event | Entity | Why It Matters Today |
|---|---|---|---|
| 1997 | 888casino launched | 888 business | Establishes the casino brand's long-running place in the group |
| 2002 | 888poker launched | 888 business | Explains the current poker product within the same 888 operator trail |
| 2008 | 888sport launched | 888 business | Explains the current sportsbook product within the same 888 operator trail |
| 1 July 2022 | Acquisition of William Hill International completed | Then 888 Holdings | Brought William Hill into the wider corporate group without making every brand a single regulated operation |
| 7 July 2022 | Sale of the bingo business completed | 888 / Saphalata Holdings / Broadway | Moved 888bingo and 888ladies out of the current 888/Evoke operating structure |
| May 2024 | 888 Holdings plc renamed evoke plc | evoke plc | Explains why current corporate material uses Evoke while consumer brands retain names such as 888casino |
This is why an older 888 casino history or sister-site list can become misleading even when the names themselves are real: acquisitions, sales and operator changes alter the relationship.
Current Sister Sites And Legacy Brands
A familiar 888 name is not enough to prove a current sister-site relationship.
888bingo.com and 888ladies.com are useful examples. Both remain active products, but the UKGC lists them under Broadway Gaming Ireland DF Limited, account 58267. The 888 bingo business was sold in 2022, so these brands now belong in the historical/legacy relationship category rather than the current Evoke sister-site set. Their current product details belong on our 888 Bingo and 888 Ladies pages.
The same rule applies to old domains, redirects and historic corporate links. A brand can retain "888" in its name, or have once belonged to the group, without remaining a current sister product of 888 Casino.
That is also why older 888 sister sites UK lists should be checked against today's operator and licence records rather than copied forward.