Rush Street Interactive Brands, Products and Subsidiaries

What Are Rush Street Interactive's Main Brands?

RSI identifies three principal consumer names, each with a different regional role.

These are brands, not a list of separate subsidiaries. Local operating arrangements determine which brand appears in a market. A land-based casino sharing the Rivers name need not be an RSI subsidiary.

Distinguish brand ownership, permission to use a name and responsibility for regulated operations. RSI's FY2025 Form 10-K describes the offerings; local records identify particular companies. The legal map below explains the connections.

What Do BetRivers, PlaySugarHouse and RushBet Offer?

Shared brands do not create uniform products: local authorisation determines what can be offered.

BetRivers

BetRivers is a principal North American digital brand for online casino and sports betting. It does not hold one licence for the whole United States: state regulations and Canadian provincial arrangements are separate.

BetRivers Poker is real-money player-versus-player poker, distinct from casino table poker. On 10 June 2025, RSI announced a shared network linking Pennsylvania, Michigan, Delaware and West Virginia. New Jersey was mentioned as a possible later market, not a completed launch. BetRivers casino or sportsbook availability there does not establish a live poker room. The four-state network description reflects that dated announcement.

References to bingo in trade mark classifications do not establish that BetRivers operates a separate real-money bingo lobby.

PlaySugarHouse

PlaySugarHouse offers online casino and sports betting. RSI's current brand presentation places it in Pennsylvania. A supplier announcement mentioned New Jersey in 2021, but that dated reference neither confirms present availability nor establishes a closure.

The SugarHouse name has a separate licensing history. A related casino property or trade mark owner is not necessarily the online operator. Shared suppliers across PlaySugarHouse and BetRivers do not imply identical terms, games or legal counterparties.

RushBet

RushBet is RSI's principal Latin American brand in Colombia, Mexico and Peru. Casino and sports betting permissions differ; there is no single RSI licence covering all three.

In Colombia, the official concession record identifies Rush Street Interactive Colombia S.A.S., tax identifier NIT 901135239, in connection with RushBet and Coljuegos contract C1972. In Peru, RushBet's legal information names Rush Street Interactive Perú S.R.L. (RUC 20610869964) as the operator. RushBet's Peruvian legal notice lists approvals dated 9 July 2024. Their current status has not been independently confirmed against MINCETUR's live register.

Mexico is structurally different: RSI's FY2025 Form 10-K describes a service-provider arrangement with a locally permitted partner under the federal SEGOB framework. The partner's permit is not a single directly held RSI licence covering the entire Mexican market.

Which Companies Sit Behind RSI's Brands?

At corporate level, Rush Street Interactive, Inc. is the publicly listed issuer and Rush Street Interactive, LP (RSILP) is its central consolidated operating partnership. The group uses an Up-C structure: consolidation reflects its governance arrangements, not a claim that the public issuer owns every RSILP economic interest. At 30 September 2026, RSI Inc. reported 49.90% of RSILP's economic interests, with 50.10% held as non-controlling interests. The detailed voting and shareholder analysis belongs in our RSI ownership and management guide.

Exhibit 21.1 to RSI's FY2025 Form 10-K lists significant subsidiaries rather than a complete worldwide group structure. Separate regulator and registry records identify additional entities. The table distinguishes why each name matters; its rows are not a claim that every company is a direct, wholly owned subsidiary of RSI Inc.

The Canada distinction is particularly easy to miss: RSI Development Canada, ULC in the SEC list is not automatically the same legal person as Rush Street Interactive Canada, ULC, named in the BetRivers operating context. Similarly, RSI Development Colombia, S.A.S. should not be silently substituted for the Colombia concession holder. A similar name does not establish a matching registration number or licence.

Even the governance names need care. The current RSI GP, LLC should not be collapsed into an earlier entity named Rush Street Interactive GP, LLC. The available records do not establish every direct-parent relationship, so those ownership links remain unconfirmed.

For readers looking up a particular website, the question is therefore narrower than “is this an RSI subsidiary?” Ask which entity contracts with customers, which entity holds the relevant regulatory authorisation and which group relationship the public documents actually establish. Our RSI markets, operators and licences guide handles the more detailed jurisdiction-by-jurisdiction register.

Who Owns the BetRivers and PlaySugarHouse Names?

Operating a brand does not necessarily mean owning its trade mark outright. RSI's FY2025 Form 10-K describes a fully paid-up exclusive licence from the affiliated Rivers IP Holdings, LLC covering the Rivers, BetRivers and Bet Rivers marks for specified activities. The agreement includes a provision allowing either party to terminate on 180 days' written notice. Specific local sublicensing arrangements can also apply where Rivers-branded casinos hold the relevant market access.

RSI IP Holding, LLC is a separate entity named in RSI's significant-subsidiary disclosures. RushBet's Peruvian legal notice identifies it as the owner of the Rush and RushBet trade marks. It should not be confused with Rivers IP Holdings, LLC, the affiliated licensor of the BetRivers marks. The Canadian BETRIVERS registration identifies Rivers IP Holdings, LLC as the trade mark owner in Canada. It does not, by itself, establish ownership of the mark in the UK or worldwide.

For SugarHouse and PlaySugarHouse, the annual filing names Sugar House HSP Gaming, LP as a separate affiliated licensor. These arrangements explain why a brand can be central to RSI's products while the formal rights to its name sit elsewhere. A licence to use a mark is not ownership of the related physical casino property.

Which Companies Supply RSI's Games and Sportsbook?

RSI develops its own player-facing technology, but it does not create every casino game or every component of its sportsbook. The following relationships are supplier arrangements, not evidence that the vendors are RSI subsidiaries.

The dates are important. An integration announcement is evidence that the relationship existed at the time, not a promise that every title is still offered in every RSI market. RSI's partnership with Sightline Payments, announced in September 2025 for a BetRivers debit-payment solution, illustrates the same principle outside game content: a specialist service provider does not become part of the gambling group by integrating its technology.

For how these suppliers, market-access agreements and RSI's own platform interact commercially, see our RSI business model and technology analysis.

Where Are the Brands Available?

RSI's October 2026 corporate disclosures describe real-money online or mobile activity in 15 US states, alongside regulated international markets in Ontario and Alberta, Colombia, Mexico and Peru. That statement describes the group's reach; it does not mean every brand and product is available in each place. A wider count of 16 US states includes Washington's retail sportsbook operations, which should not be mislabelled as an additional online market.

BetRivers is principally the North American brand. The group announced its Alberta launch on 13 July 2026 and already had an Ontario presence. PlaySugarHouse is positioned in Pennsylvania in the current company materials. RushBet covers the specified Latin American markets, subject to their different operator and permit arrangements. For online poker, the published four-state BetRivers network announcement is a dated product fact, not proof of universal coverage.

The corporate disclosures and licensing records reviewed for this article do not establish a UK Gambling Commission-licensed consumer operation under these RSI brands. That limits what this article can affirm; it does not prove no legal group entity could ever be present in Britain. UK readers should not assume they may access a product simply because a US-listed company operates it elsewhere. Local age restrictions, product permissions and customer terms remain decisive.

What Is Not a Subsidiary of Publicly Listed RSI?

Rush Street Gaming, LLC (RSG) is an affiliated land-based casino business. Shared founders, Rivers branding, venue partnerships and licensing agreements establish connections, but they do not establish that every Rivers Casino property is consolidated inside publicly listed RSI Inc. The casino venue, its online partner and the trade mark rights holder may all be different legal persons.

The same caution applies to Kambi, Playtech, Inspired, Pariplay, Play'n GO and Sightline: they are suppliers or commercial counterparties, not subsidiaries merely because their products appear on an RSI platform. Nor is a partner holding the market permit in Mexico automatically a wholly owned RushBet subsidiary.

The distinction works in both directions. An affiliated business should not be dismissed as unrelated simply because it is outside the issuer's consolidated perimeter. The right label is the evidenced one: subsidiary, affiliate, licensor, local operator, market-access partner or supplier. These categories explain different obligations and different sources of risk. Our risks and opportunities analysis examines those consequences without blurring legal ownership.

How Can Readers Check a Local RSI Operator?

A familiar logo is a starting point, not sufficient evidence of legal responsibility. To identify the company behind a particular BetRivers, PlaySugarHouse or RushBet service:

1. Read the local legal terms and footer. Record the contracting company name, jurisdiction and stated product. Avoid relying on a generic parent-company biography.
2. Match the exact entity to the relevant regulator. Check that market's licensing directory for the precise legal name and the particular activity: casino, sports betting or poker. An approval for one product does not automatically cover another.
3. Separate the other names you encounter. A trade mark owner, mobile-app publisher, technology supplier or land-based partner may appear in the same documents without being the licensed consumer operator. If an identity or licence status cannot be verified, leave it open rather than guessing.

This approach is more reliable than treating the brand itself as the licence holder. It also helps readers avoid transferring a regulator's permission, a consumer complaint or a supplier contract from one territory to every RSI business.

Read More About Rush Street Interactive

Return to our Rush Street Interactive company overview for the wider public-company picture. The history and acquisitions page covers how the business developed; people and ownership explains governance and economic control; business model and technology examines suppliers and partnerships; and markets, operators and licences is the place for more detailed local regulatory evidence.