One group, many local brands
Flutter Entertainment plc is the listed parent behind a portfolio of betting and gaming businesses. The corporate name identifies the group; customers more often encounter brands such as Paddy Power, Betfair, FanDuel, PokerStars, Sky Bet, Sky Casino and Sky Vegas.
The group describes two divisions: FanDuel in the United States and Flutter International across its other markets. Local brands retain their identities while drawing on resources across the group.
What changed its scale?
The 2016 Paddy Power and Betfair merger combined two established businesses. Control of FanDuel in 2018 expanded the US position. The Stars Group combination in 2020 added PokerStars and Sky Betting & Gaming. More recent acquisitions extended its presence in Italy and Brazil. These events explain why a single corporate profile has to look beyond one casino or one country.
Start with the question you want to answer
- Who owns which brand? Open Brands & Structure.
- Where does the money come from? Read the Business Model.
- What did the company actually report? Compare the dated Financials.
- Which decisions changed the group? Follow History & Deals.
- Who leads it, and who owns its shares? Read People & Ownership.
- What might change the outcome? Consider Risks & Opportunities.
Scope: the corporation and its business. Individual UK casino and sportsbook reviews sit in their existing review clusters.
Sources: Flutter Entertainment annual reporting and Our Business. Profile checked on 25 October 2026; financial figures on the linked pages identify their own reporting periods.