A selected brand map
| Business or brand | Place in the portfolio | Useful context |
|---|---|---|
| Paddy Power and Betfair | UK and Ireland roots | The businesses brought together in the 2016 merger. |
| FanDuel | United States | Control acquired in 2018; the group reported completion of the Boyd stake acquisition in July 2025, subject to existing rights. |
| Sky Betting & Gaming | UK-facing portfolio | Includes Sky Bet, Sky Casino and Sky Vegas; joined through The Stars Group combination. |
| PokerStars | Poker and gaming | Another major business added through The Stars Group in 2020. |
| Sportsbet | Australia | A geographically distinct business within the wider portfolio. |
| Sisal and Snai | Italy | Snai entered consolidation on 30 April 2025. |
| Betnacional | Brazil | NSX, the business behind Betnacional, entered consolidation on 14 May 2025. |
Three different identities
The parent group is the listed corporation. A consumer brand is the name a customer sees. A licensed operating company is the legal entity responsible for a particular service in a particular market. Those names can differ. Group ownership alone does not establish whether a brand accepts UK customers or which licence applies to it.
How to use this map
Use the corporation profile to understand ownership and scale. Use a specific review to check the product, market and customer-facing details. The UK reviews linked below are existing published reviews; this portfolio map is not a recommendation to use every brand in every country.
Sources: Flutter Entertainment annual reports and acquisition announcements described in History & Deals. Selected portfolio, checked on 25 October 2026; this is not an exhaustive legal-entity register.