Betsson Brands and Subsidiaries

Which Brands Are Part of Betsson Group?

Betsson Group's own products-and-brands presentation identifies Betsson as its principal global brand, alongside selected regional names including Betsafe, NordicBet and Rizk. Its corporate website additionally features StarCasino and INKAbet. The portfolio is broader than those names, but a historical acquisition announcement is not sufficient evidence that every acquired brand remains commercially active in every market.

Reading the table: “Current group brand” describes recognition in contemporary corporate material, not proof that a particular site accepts customers in the UK or that its local trading company is a direct subsidiary of Betsson AB. A missing operator name is an evidential limit, not an invitation to borrow one from a different country's website. In particular, the similar spellings StarCasino and Starcasino.be should not be treated as evidence of identical legal ownership.

Betsson Subsidiary Companies and Legal Entities

The table below includes selected subsidiaries, other group entities and associated investments. These are different legal and accounting relationships; inclusion does not mean that every entity is wholly owned or controlled by Betsson AB.

The legal structure is more extensive than the brand list. Note 16 of Betsson AB's Annual Report 2025 presents 97 entries: 95 company entries and two branches as at 31 December 2025. That is a dated financial-reporting schedule, not a live company register and not “97 subsidiaries”. The report's participating interest is the group's disclosed economic interest; it should not be recast as a direct shareholding by the listed parent unless the report actually identifies a direct investment.

The Strive Platform Ltd and JDP Tech Ltd entries are deliberate: an associate is not a wholly owned subsidiary, even when a stake looks large. Equally, a group interest below 100% does not automatically mean an investee is an associate. Control and accounting classification require the company's own disclosures. The same caution applies to branches: they are establishments of existing companies, not extra incorporated subsidiaries.

The selection above illustrates categories, rather than presenting a complete present-day extract of all 95 companies. Some names in Note 16 are holdings, some serve technology or payments, and some support local operations. A reader who needs the entire dated perimeter should consult the source note and subsequent filings, including changes after year-end.

How the Brands, Operators and Parent Company Connect

There is no safe one-to-one shortcut from a familiar logo to the company holding a licence. The simplified structure is:

One company may support several brands; one brand may be offered through different locally authorised operators. A privacy notice's data controller may be relevant evidence, but does not itself prove the identity of the gambling licensee or intellectual-property owner. The correct chain must be anchored to the particular domain, product, territory and date.

The distinction also prevents a common reporting error. Betsson AB's annual report gives group participating interests for many lower-tier entities. Those percentages describe the consolidated interest, not necessarily the direct share register of the Swedish parent. For shareholders of Betsson AB itself and its voting structure, see Betsson ownership and leadership.

Current, Former and Recently Acquired Brands

Corporate portfolios change. Betsson acquired Betsafe in 2011, Nordic Gaming Group in 2012, RaceBets in 2016, NetPlay in 2017, and Gaming Innovation Group's B2C business, including Rizk-related assets, in 2020. The group later bought INKAbet in 2021 and betFIRST in 2023. These deals explain the appearance of names in historical corporate material; they do not certify that every brand remains an active standalone operation today. Our Betsson acquisition history covers the transactions themselves.

Two developments require especially careful dates. First, Betsson announced the Belgian launch of the Betsson brand in 2026, transitioning from the former betFIRST identity. A page still listing betFIRST as a current separate Belgian flagship would therefore miss a material rebrand. This does not establish that the acquired legal company disappeared when its customer-facing name changed.

Second, the Rhino transaction completed in August 2026 concerned a Canadian licensed B2C business and specified technology assets supporting B2B operations. It was not an acquisition of every Rhino business, brand or licence worldwide. Where the exact post-deal legal chain is not demonstrated, this article identifies the scope of the transaction without inventing new brand-to-subsidiary edges.

The older NetPlay names SuperCasino, Jackpot247 and Vernons belong in a historical acquisition discussion unless a recent independent operator and site status can be established. Likewise, historical corporate connections involving Cherry or NetEnt do not prove that those businesses are current Betsson subsidiaries. A corporate family tree needs dated changes, not simply accumulated logos.

Why Regional Group-Company Lists Differ

A Betsson, Betsafe or NordicBet website may have a “group companies” page tailored to its audience, territory and applicable disclosures. Such a page can identify local contractual parties or privacy responsibilities, but it is not necessarily the worldwide consolidated company register. Another country may show a different operator for an otherwise similar brand.

This matters particularly for UK research. The UK Gambling Commission records that Zecure Gaming Limited, account 56427, surrendered its remote casino licence on 22 June 2026; betsson.co.uk and the Rizk-related UK entries are recorded as inactive under that account. A UK company working on sportsbook technology does not reverse that consumer-licence status. The status of a different proposed operator would need separate UKGC evidence. See Betsson markets and licences for the territory-by-territory verification approach.

What Is Not a Betsson Subsidiary?

Five relationship types should not be collapsed into “owned by Betsson”:

• Subsidiary: an entity controlled by the group; direct and indirect ownership must be distinguished.
• Associate: an investee accounted for under an associate classification, as with the stated FY2025 Strive Platform and JDP Tech interests.
• Minority or other participating interest: a disclosed percentage that cannot alone establish control, operator identity or the direct holder.
• Branch: a registered establishment belonging to an existing legal person, not a separately incorporated company.
• Partner or supplier: a commercial counterparty, including casino-game studios and sportsbook customers, which does not become a group company by supplying or using products.

The group develops its own technology, including Techsson, and provides services to third parties. That commercial business should not be confused with equity ownership of each customer or content provider. The distinction is developed in Betsson's business model and technology.

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