NOVOMATIC Group: Company Overview

What does NOVOMATIC actually do?

The group has a producer-and-operator model. On the technology side, it designs gaming machines, cabinets, game content, electronic table-game equipment, casino management systems and associated services. The customer may be another operator, distributor or regulated gambling business. Revenue can arise from supplying equipment and software, rental arrangements and continuing commercial services, depending on the contract.

On the operations side, subsidiaries run gaming premises and services under local rules. Venues have staff, property and customer-service costs, and income depends on customers and regulation rather than the number of game titles developed.

Digital gaming adds another layer. Greentube is the group's prominent digital gaming and entertainment business, with online content, platforms and social-gaming activities. Its name on a game is not sufficient to identify the player-facing operator. The same test applies to NOVOVISION casino systems and the wider range of NOVOMATIC cabinets: product deployment is not an ownership record.

For the mechanics behind these two revenue streams, see NOVOMATIC's business model and technology.

How big is the NOVOMATIC Group?

NOVOMATIC's 2025 Company Report describes approximately 26,000 employees and more than 220 fully consolidated subsidiaries associated with operations and technology businesses in around 50 countries. It also describes exports of equipment and related solutions to about 130 countries and roughly 2,000 electronic casinos, casinos and sports-betting outlets operated by the group.

The definitions matter more than the magnitude. The subsidiary count concerns consolidation; the workforce is a reporting-year figure; the roughly 2,000 outlets are operating locations. 130 countries describes supply reach, not countries where NOVOMATIC runs casinos. One market's licence confers no permission elsewhere.

Nor should a subsidiary's revenue or staff be added to totals already consolidated by its parent. The markets and licences investigation examines the territorial evidence.

Companies, brands and the ownership boundary

NOVOMATIC AG is a legal company and reporting parent. Greentube, ADMIRAL, regional operating businesses and individual products are not interchangeable labels. The corporate relationship changes what one can responsibly conclude from each name.

Greentube's material identifies subsidiaries with different roles. Greentube Alderney is associated with consumer-facing Admiral Casino UK; technology providers serve other businesses. The presence of a Greentube game alone proves no ownership.

ADMIRAL offers a particularly good warning about national scope. NOVOMATIC completed the sale of its ADMIRAL Austria business to Tipico in September 2025. That transaction should not be read as the sale of every ADMIRAL operation in Britain, Spain or another territory. The exact legal entities and date of each deal are decisive.

The companies, brands and subsidiaries analysis follows the ownership chains rather than reproducing a marketing directory.

What does NOVOMATIC do in the UK?

The British footprint includes holding-company activity, technology supply, land-based gaming operations and an online consumer brand. Those activities have separate legal and regulatory identities. Here are representative distinctions, not a complete group licence inventory:

Greentube GmbH separately holds UKGC gambling-software account 41020. That does not make it the deposit-taking operator of every website displaying its games.

For a UK player, the practical rule is straightforward: check the legal name and permitted activity attached to the specific website or premises. For an industry analyst, check the subsidiary and group-control evidence separately. A supplier's inclusion in the UK Gambling Commission register does not authenticate every downstream casino customer.

Founder, management and private ownership

Johann F. Graf founded the business in 1980. NOVOMATIC AG's Austrian commercial-register entry has a 1993 registration date: this is a company-register fact and should not be used to erase the 1980 origin of the business. The legal parent is based at Wiener Strasse 158 in Gumpoldskirchen.

The company's current published executive board identifies Ryszard Presch, Johannes Gratzl and Stefan Krenn. Those are management roles; they do not by themselves explain beneficial ownership or voting control. The group's private capital structure involves holding companies and Austrian private foundations, with different levels of direct shareholders, control and broader consolidated accounts.

The founder's role, the AG's legal shareholders and its executive board are different questions. See NOVOMATIC's history and acquisitions and ownership and management.

Financial performance and what the headline hides

The approximately €3.6 billion figure refers to 2025 group revenue, not annual profit, gaming win, the value of the business or a UK-only result. The underlying consolidated accounts provide a more detailed picture of earnings, cash flow and financial position. These figures have to be read against the correct company, accounting basis, currency and year.

There is a specific comparability trap. The 2025 consolidated accounts within the statutory filing restate 2024 revenue because of a change in presentation for Italian concessions. A reader calculating a simple two-year growth rate from an earlier 2024 headline would therefore be comparing different bases. Ainsworth's own Australian-dollar accounts are another separate reporting perimeter: they must not be added to the euro-denominated NOVOMATIC consolidated total.

The financial results investigation deals with those statements in depth. Risk also deserves its own legal-entity test. In January 2025, the UK Gambling Commission announced a £1 million regulatory settlement concerning Greentube Alderney's anti-money-laundering and social-responsibility controls. That is an identified subsidiary's regulatory event, not proof that every NOVOMATIC product or group company committed the same breach. The risks and prospects analysis separates verified findings from allegations and business dependencies.

Can you buy NOVOMATIC shares?

There is no ordinary public NOVOMATIC AG share-price chart to treat as a listed investment in the group. Ainsworth Game Technology, however, is a separate Australian listed company with the ticker ASX: AGI. Its 2025 annual report recorded NOVOMATIC AG as holding 67.39% of Ainsworth's shares on 20 March 2026. That is a dated shareholder snapshot, not a statement that the percentage cannot change.

A proposed full takeover did not become effective: Ainsworth announced in February 2026 that the bid had closed and the transaction implementation agreement had been terminated. Ownership of a majority stake is not the same as owning 100%, and the listed company's price is not a substitute ticker for private NOVOMATIC AG. The separate capital and Ainsworth shares guide handles the share instrument, dated filings and any chart.

Our related reporting examines Inspired’s supplier model after its purchase of NOVOMATIC UK technology businesses and Brightstar’s LottoItalia investment alongside its consortium partners. These are separate businesses and reporting scopes.

Explore the NOVOMATIC Group

The following eight investigations divide up questions that are easily muddled when everything is put into one company profile:

1. History and acquisitions: when the group developed, bought, sold or reorganised an asset, distinguishing announcements from completed transactions.
2. Companies, brands and subsidiaries: which businesses the group owns or controls, and which names merely indicate products or commercial partners.
3. Business model and technology: how machines, systems, digital games and operations create different forms of revenue.
4. Financial results: revenue, profit, cash generation and balance-sheet measures with consistent reporting periods.
5. Ownership and management: the distinction between shareholders, controlling interests, foundations and executives.
6. Risks and prospects: documented regulatory, commercial and strategic developments without treating claims as findings.
7. Markets and licences: actual operating entities, local permissions and the limits of country-level claims.
8. Capital and Ainsworth shares: why a listed subsidiary is not the same investment instrument as its private parent.

My assessment

In my assessment, the most useful way to understand NOVOMATIC is to keep three tests separate. First, identify whether the activity is technology supply or consumer gambling operations. Secondly, put every scale or financial claim next to its reporting year and legal perimeter. Thirdly, treat ownership, regulatory authorisation and a stock-market listing as different legal relationships.

That reveals substantial manufacturing and operating exposure without masking uncertainty. Profitability by country, a venue's operator and the future of Ainsworth require individual accounts, licences and market announcements, not assumptions based on the NOVOMATIC name.