NOVOMATIC's presence in Britain cannot be summed up by a single gambling licence. The Austrian group has businesses involved in online gambling, high-street gaming venues, software and gaming-machine technology. Those activities sit with different legal entities, each with its own permissions and limits.
The most useful distinction is straightforward. Greentube Alderney Limited holds UK Gambling Commission (UKGC) remote gambling permissions relevant to online casino services; Luxury Leisure and Talarius Limited appear separately in the British retail-gaming register; while Greentube GmbH, NOVOMATIC AG and NOVOMATIC Gaming UK Limited hold different supplier or technical permissions. Being part of the same corporate family does not allow one business to use every licence held by another.
This account is based on UKGC public-register entries accessed for research on 12 November 2026, alongside official company and overseas regulatory records. Register entries can change; they are evidence of the status displayed by the relevant authority, not a guarantee about every venue or gambling website. For the parent company's wider structure, see our NOVOMATIC Group overview.
Which NOVOMATIC businesses hold UKGC permissions?
The table starts with the named legal licence holder, not a logo on a machine or a trading website. UKGC account numbers identify businesses; an individual operating-licence number and the activities on it are separate details. “Remote” generally concerns gambling or software supplied by remote means; “non-remote” concerns a different licensed activity, including relevant land-based operations.
| Legal entity | UKGC account | Activities shown as active in the official register | What the entry does not prove |
|---|---|---|---|
| Greentube Alderney Limited | 39050 | Remote casino, bingo, gambling software and general betting for real and virtual events | That every permitted gambling product is currently offered on a particular site |
| Greentube GmbH | 41020 | Remote gambling software | A consumer-facing British online casino licence in the name of Greentube GmbH |
| NOVOMATIC AG | 45352 | Remote and non-remote gambling software; gaming-machine technical permissions | Permission for every subsidiary, brand or gambling venue to trade under AG's licence |
| NOVOMATIC Gaming UK Limited | 53969 | Remote and non-remote gambling software and gaming-machine technical permissions; remote casino game-host activity | A general remote casino operating licence allowing it to run an unrelated consumer casino |
| Luxury Leisure | 1876 | Multiple retail permissions, including adult and family entertainment centres and bingo, plus separate remote casino/bingo and ancillary permissions | An individual premises licence for every site displaying ADMIRAL branding |
| Talarius Limited | 1191 | Non-remote bingo, adult and family entertainment centres and other specified activities; remote real-event betting | Ownership or permission for every venue with the same trading name |
Register position at 12 November 2026: these activity and status readings come from the regulator's public licence summaries. Anyone relying on a licence for a transaction or compliance decision should recheck the live record on that date. The six account numbers above are not interchangeable, and the table is deliberately not a licence for the NOVOMATIC group as a whole.
The distinction is especially clear between two apparently similar companies. Greentube GmbH, an Austrian supplier, has an active remote gambling-software entry under account 41020. Greentube Alderney Limited, a different company, has a broader UKGC remote licence record that includes casino, bingo and betting activities. A game supplied by Greentube GmbH can appear on an operator's site without the software company becoming the site's consumer-facing operator.
ADMIRAL in Britain: online casino versus gaming venues
Searching for a “NOVOMATIC casino UK” can produce both the Admiral Casino website and ADMIRAL high-street gaming premises. They share a commercial identity, but the legal questions are different.
The Admiral Casino website names Greentube Alderney Limited, registered in Alderney under number 1788, as its operator. The UKGC identifies the same company under account 39050 and currently displays remote casino, bingo, betting and software permissions. The firm's published licence number for those remote activities is 039050-R-319315-020. A licence class states what a company is authorised to provide; it does not prove that every listed activity is visible to players on every date.
The high-street ADMIRAL business follows another route. The UKGC lists admiral as an active trading name for Luxury Leisure under account 1876 and also for Talarius Limited under account 1191. Luxury Leisure's other recorded trading names include Flamingo Arcade, Flamingo Park, Harrisons Amusements and Playland Amusements. It would therefore be wrong to infer the responsible licence holder of a particular venue from the ADMIRAL sign alone.
Three British company numbers help locate the corporate perimeter:
| Company on the ADMIRAL venue website | Companies House number | What the records establish |
|---|---|---|
| Luxury Leisure | 02448035 | Active private unlimited company; UKGC account 1876 |
| Talarius Limited | 05382157 | Active private limited company; UKGC account 1191 |
| RAL Limited | 01940045 | Active private limited company; named in venue terms, with Talarius recorded as an active person with significant control |
That last line deserves care. ADMIRAL's published venue terms discuss RAL alongside Luxury Leisure and Talarius, but the UKGC's account 1191 is explicitly registered to Talarius Limited. A website's joint legal footer does not turn RAL into a second named licence holder on that account. Nor does Companies House registration itself authorise gambling.
For a fuller brand and corporate-entity map, see NOVOMATIC companies and brands.
A real premises example: ADMIRAL in Norwich
An operating licence and an individual premises licence answer different questions. We checked 20A-22 St Stephens Street, Norwich NR1 3SA because it illustrates why both records matter.
The UKGC premises register associates that ADMIRAL address with Luxury Leisure, identifies the activity as an Adult Gaming Centre, and names Norwich City Council as the licensing authority. Norwich City Council's own published register separately lists the same address and operator with adult-gaming-centre premises licence 17/01288/ADGMC. The local record gives 6 November 2017 as its valid-from date and 23 January 2020 as its issue date.
That is a substantially stronger evidence chain than a venue finder or a generic UKGC account number: named premises → local authority → named operator → premises licence. It does not, however, make the licence portable to another branch, and the council's publication should still be checked again before a premises-specific commercial or legal decision. The UKGC itself warns that its central premises dataset may be incomplete and that local councils administer these permissions.
The UK technology business and assets sold in 2019
There is another frequent source of confusion around NOVOMATIC Gaming UK Limited, company number 11714762. Companies House lists it as active, and the UKGC has a specific account, 53969, in that name. Its recorded activities include remote gambling software, remote casino game hosting, remote machine-technical services and corresponding non-remote technical services.
“Game Host (Casino)” is a defined licensing category. It should not be rewritten as “NOVOMATIC Gaming UK runs every casino using its content”. Nor should the existence of a remote software licence be used to claim a particular consumer website is licensed in that company name. This is where the difference between a developer or host and a B2C operator is commercially important.
The group also changed its British technology perimeter in 2019. An original US securities filing by Inspired Entertainment states that its British subsidiary completed a purchase of NOVOMATIC UK's Gaming Technology Group on 1 October 2019. Acquired entities included Astra Games, Bell-Fruit Group, Gamestec Leisure, Harlequin Gaming and Playnation, alongside an interest in Innov8. Those names therefore cannot simply be copied from an old NOVOMATIC exhibition brochure into a list of its present-day British subsidiaries.
The 2019 sale did not eliminate every remaining NOVOMATIC business in Britain: today's separate companies and the current UKGC account for NOVOMATIC Gaming UK demonstrate why the exact legal entity and period matter. The deeper product and systems discussion belongs in our NOVOMATIC technology analysis.
International markets: Malta and Pennsylvania are not UK licences
NOVOMATIC operates and supplies gaming products across several national markets. That footprint provides context, but an export destination, group office or distributor does not itself demonstrate permission to operate gambling for consumers in that country.
Two primary-regulator examples make the point:
| Jurisdiction and regulator | Named entity | Specific status and permitted role | Boundary |
|---|---|---|---|
| Malta: Malta Gaming Authority | Greentube Malta Limited | MGA/CRP/120/2006, B2B Critical Supply Licence: Licensed | This is a Maltese business-to-business authorisation, not the UK licence of Greentube Alderney |
| Malta: Malta Gaming Authority | Greentube Malta Limited | MGA/B2C/823/2020, B2C Gaming Service Licence: Surrendered | Surrender of this Maltese B2C permission does not automatically cancel the separate active UKGC entry |
| Pennsylvania: Gaming Control Board | NOVOMATIC AG | Manufacturer categories include slot machines, table games, video gaming terminals and sports wagering; listed as renewed to 23 April 2029 | These are Pennsylvania supplier/manufacturer roles, not nationwide US consumer-casino permission |
| Pennsylvania: Gaming Control Board | Greentube GmbH | iGaming Manufacturer, approved with an expiry of 23 May 2028 | Not a British B2C casino licence or an authorisation for every US state |
The Pennsylvania information comes from the regulator's manufacturer application-status report as of 11 November 2026. Its rows also contain separate individual, affiliate and pending entries. Those should not be confused with the underlying manufacturer status of the two named companies.
One practical consequence is easy to miss: a provider may hold a current Malta B2B permission while a different authorisation of that same provider is surrendered; meanwhile a separate entity can retain British online gambling permissions. A statement such as “NOVOMATIC is licensed in Europe and America” conceals these differences rather than explaining them.
What is not a gambling licence?
NOVOMATIC also refers to G4 responsible-gambling certification, including work with its Netherlands businesses. G4 is a voluntary programme concerned with responsible-gambling standards and audits. Its own certification body describes it as separate from licences issued by gambling regulators.
A G4 certificate may be relevant to internal controls or corporate responsibility, but it does not authorise a gambling website, adult gaming centre or software supplier to operate in Great Britain. The same is true of a manufacturer catalogue, company registration, trade mark, partnership announcement or list of exported products: none replaces the appropriate legal permission.
Nor does a historical licence remain current merely because an old press release repeats it. An earlier indexed UKGC record for Admiral Technologies GmbH, account 64857, showed remote gambling-software activity as lapsed on 28 September 2026. Its live detail page could not be retrieved in this research pass, so we do not treat that historical record as proof of any live permission. Importantly, it concerns Admiral Technologies GmbH, not the distinct companies behind Admiral Casino or British ADMIRAL venues.
How to verify a NOVOMATIC licence properly
A reliable licence check follows the legal entity, not the product:
- Identify the company from its legal footer, Companies House record or corporate disclosure; record the company number where available.
- Identify the regulator and jurisdiction. UKGC regulates gambling activities in Great Britain; Malta and individual American states have their own authorisations.
- Match the permission to the activity. Remote casino, gambling software, game hosting, machine manufacturing and physical premises are not synonyms.
- Read the current status and date. Record the account number, individual licence where relevant, and whether the status is active, surrendered, lapsed or historical.
- For a venue, check the local licensing authority. A central UKGC business account alone is insufficient to establish permission at a particular street address.
Our reading of NOVOMATIC's markets is therefore specific rather than promotional. Britain contains separately licensed online, retail and technology businesses; Malta and Pennsylvania provide examples of different supplier authorisations; and company history explains why some familiar British names are no longer in the same group perimeter. The final question is always: which legal entity holds which permission, for which activity and place, at what date?