Who owns Sportradar? Shareholders, CEO and management

Sportradar Group AG is a publicly traded Swiss company, but its founder retains voting control. Carsten Koerl is Sportradar's founder and chief executive officer. In the company's FY2025 Form 20-F, the ownership table attributes 78.7% of combined voting power to Koerl as at 12 March 2026. That is a share of votes, not a claim that he owns 78.7% of the group's economic capital.

Institutions hold significant publicly traded Class A positions, while Class B arrangements underpin founder control. Jeffery W. Yabuki chairs the board; executives manage operations. See our Sportradar overview for the wider business.

The Nasdaq-listed parent, Sportradar Group AG (ticker SRAD), is not a privately owned bookmaker. It is a public holding company whose investors include an influential founder and institutions with reportable beneficial interests. Sportradar primarily supplies data, technology and rights-related services to other businesses. Its betting customers, sports partners and employees should not be presented as shareholders merely because they work with the group.

The first question concerns shares and beneficial owners; the second, voting rights. A large Class A position need not confer a comparable share of all votes. A board seat also does not establish personal ownership of an affiliated institution's holding.

The FY2025 Form 20-F provides dated evidence, unlike historical investor profiles or wealth estimates. For earlier ownership changes, see Sportradar history and acquisitions.

Sportradar's filing distinguishes Class A ordinary shares, which are publicly traded, from Class B ordinary shares associated with founder control. The company states that Class B provides greater voting influence for an equivalent amount of invested capital. Its detailed terms also describe a ten-for-one exchange relationship between Class B units and Class A, while the voting footnote describes one formal vote per issued ordinary share. Saying, without qualification, that every Class B share simply casts ten votes would therefore misdescribe the reported mechanism.

These are company-reported figures, not a calculation of economic ownership. The filing's year-end share counts include treasury shares, while this ownership table uses a dated voting-power snapshot. Those are not interchangeable denominators. Exchange rights and beneficial-ownership rules also require reconciliation before any further percentage can responsibly be derived.

That concentration gives Koerl substantial influence over shareholder decisions. It does not make him every subsidiary's registered director or remove the board's oversight duties.

The following figures come from the FY2025 Form 20-F, Item 7.A, and its references to earlier beneficial-ownership disclosures. They are dated snapshots, not live positions on 13 November 2026. The Class A percentages are the filing's stated Class A percentages; the separate voting column refers to combined voting power across the share classes.

The headline comparison is striking: CPP Investments is shown with 31.8% of Class A, but 6.8% of combined voting power. It would be inaccurate to describe that as owning 31.8% of the entire company on the same basis as Koerl's 78.7% of votes. Those percentages answer different questions.

TCV's direct and indirect entities must not be counted twice. T. Rowe Price's reported authority over shares does not make the manager their ultimate economic owner. The different dates preclude a single current cap table. Trading information belongs in Sportradar shares and live chart.

Carsten Koerl has led Sportradar since its business origins in 2001 and remains identified on the company's leadership page as Chief Executive Officer and Director. His background is in software and betting technology; before Sportradar, he founded the online betting business betandwin Interactive Entertainment AG in 1997. That experience helps explain the combination of sport, data and software in Sportradar's commercial development.

Koerl has two distinct roles in this account. As CEO, he leads the executive organisation and participates in setting and implementing strategy. As the holder of reported majority voting power, he has substantial influence over decisions reserved to shareholders. Neither role should be confused with the chairmanship, held by Yabuki. I regard that separation of job titles as more useful than a long biography: readers trying to understand control need to know which decisions arise from share ownership and which from company governance.

The official board roster reviewed on 13 November 2026 names Jeffery W. Yabuki as chairman and Koerl as CEO and director. Other listed directors are Deirdre M. Bigley, Breon Corcoran, John A. Doran, George Fleet, Pascal Keutgens, William Kurtz, Rajani Ramanathan and Marc Walder.

The board oversees senior leadership, risk and major strategy rather than daily operations. Concentrated shareholder voting does not remove its formal duties.

Two affiliations are useful to understand without overstating them: John A. Doran has a role at TCV, while Pascal Keutgens is associated with CPP Investments. Those connections give context to the shareholder landscape, but do not make their personal interests identical to the institutions' reported beneficial holdings. The company's published committee structure and applicable conflict-of-interest rules matter more than assuming that every outside director represents only one investor.

The company's published leadership roster identifies the executives responsible for turning strategy into products, revenue, operations and controls. As checked for this draft, the principal roles beyond the CEO are:

These are executive appointments, not five additional shareholder voting blocks. Likewise, a leader of an iGaming product line is not automatically a director of Sportradar Group AG. When analysing the board and management team, I would look at both the distribution of responsibility and the quality of independent oversight, rather than simply counting titles. The Sportradar financial results provide a separate view of the company's reported operating performance.

The distinction between legal entities matters for UK readers. Sportradar UK Limited, company number 06891580, appears in Companies House with three active directors in the officers record reviewed for this article:

Companies House separately identifies Sportradar AG as the UK entity's registered person with significant control, with 75% or more of shares and voting rights recorded. That is an ownership disclosure about the British subsidiary, not an assertion that Sportradar AG is the Nasdaq-listed parent or that any UK director sits on the Swiss board.

These records answer different questions: the Swiss group's Form 20-F explains holders of its shares; Companies House identifies local officers and control of the UK legal company. Our brands and subsidiaries guide distinguishes further group entities. The UK business footprint and licensing questions are discussed separately in markets and licences.

Founder control can support continuity but limit other investors' ability to influence board composition or shareholder proposals. Neither effect alone proves good or poor governance. Director independence, shareholder agreements and minority protections deserve scrutiny.

In particular, beneficial ownership, share of Class A, combined voting power, board membership and executive office are five different descriptions. The numbers above deliberately preserve their reporting dates and denominators. Where source tables or capital definitions are complex, I prefer a disclosed percentage with a clear date to an apparently precise economic stake reconstructed from incompatible figures. Our Sportradar risks and opportunities examines the broader consequences.

Sportradar is publicly owned, but Carsten Koerl held 78.7% of its reported combined voting power on 12 March 2026. Institutions held substantial Class A positions on their separately dated disclosures. Jeffery W. Yabuki chairs the board, Koerl is CEO, and a wider executive team manages the business. The directors of the UK subsidiary form a different legal layer. Separating these facts is the clearest answer to who owns Sportradar - and who is accountable for running it.